by Randy Peyser
Many people choose to self-publish before they understand why they should find a publisher for their book. Here are some of the best reasons to find a publisher for your book:
1) You want to grow your career by reaching a larger national or global audience with your message. Traditional publishers offer national distribution and often go after foreign rights for your book.
2) You want well-known media placements. Example: Getting into Oprah magazine, Time magazine, or on the New York Times Bestseller List or The Wall Street Journal Bestseller List are achieved through traditional publishers.
3) You want your book sold in bulk. Publishers have staff dedicated to bulk sales. For example, FedEx Office bought 3000 copies of two of my clients’ books – Hired! by Elinor Stutz, and 30 Days Results Guide to Social Media Success by Gail Z. Martin – for all their stores.
Sample of books edited and/or sold to publishers by Author One Stop, Inc.
by Randy Peyser
Catchy titles entice people to buy books. But do you know how to title your non-fiction book so it sells to a publisher or reader?
Put yourself in this scenario: A shopper walks into a Barnes and Noble. She’s browsing a particular section for a certain type of book. Perhaps she wants help to solve a problem in her life, or she’s searching for an inspiring, good read in a moment of leisure. As she browses through the books, there are a wide number of options she can choose from.
Remember, all she sees is the spine of your book. That means your title on the spine of your book must be strong enough and compelling enough for her to pick your book up off that shelf. Your title may be catchy, but will it be strong enough to get her to pick up your book?
by Randy Peyser
Question: What’s the quickest way to get literary agents to roll their eyes in frustration? Answer: Tell them the book you are pitching to them has already been self-published.
If you think it’s easy to sell your self-published book to a publisher, please read on:
Many people approach me in the hopes of having me pitch their self-published books to literary agents or traditional publishers. Whenever I’ve pitched a self-published book to a literary agent, here is what I experience: Rolled eyeballs, a pleading look, and the same question: “Why? Why did they do that? They just killed the sale.”
When a book has been self-published, every literary agent will ask me: “When did it come out, and how many copies have sold? Now, here’s the catch. If your book has sold a small amount of copies in the time period in which it’s been out, then your book is seen as a bad investment by a publisher. On the other hand, if your book has sold very well, then they will ask, “Well, who does the author have left to sell it to?” It’s a double-edged sword.
By Randy Peyser www.AuthorOneStop.com
Do you want to get a book deal with a publisher or literary agent?
Every year, at Book Expo America, www.BookExpoAmerica.com, the annual “feeding frenzy” for the publishing industry in this country, I pitch agents and publishers live, in-person, to help my clients get book deals.
If you want to get a book deal with a publisher or literary agent, here’s what you need to know: Every year, agents and publishers ask me the same 2 questions once they’ve quickly assessed whether 1) the topic is current, 2) they think there will be a sizable market for the book, and 3) they believe readers will buy, buy, buy your book.
The 2 biggest questions publishers ask once they’ve made this lightning-fast discernment are:
- How is your book different from every other book on your topic?
- What’s the size of your platform?
The market is flooded with books. For your book to stand out, you’ve got to contribute something new, or provide some unique twist on your topic.
Regarding platform, one top literary agent who’s sold many of my clients’ books told me: “Randy, it’s all come down to publishers sitting with their calculators, comparing people’s numbers.”
What numbers are they looking for?
by Randy Peyser, www.AuthorOneStop.com
I’ve just returned from Book Expo America. This was my 16th year of pitching manuscripts to help my clients find a literary agent or publisher at this annual “feeding frenzy” for the publishing industry in the U.S.
I sold a memoir to a publisher right on the show floor. Last year, four out of five projects I pitched at this show were awarded contracts – two got book deals with publishers and two got contracts with agents.
At the book show, I had one publisher tell me he gets 10,000 submissions a year. That’s roughly 860 queries a month. I was on a panel with an agent, who told me she gets 1000 submissions a month.
So, how do YOU get your book noticed in this giant sea?