by Randy Peyser
Catchy titles entice people to buy books. But do you know how to title your non-fiction book so it sells to a publisher or reader?
Put yourself in this scenario: A shopper walks into a Barnes and Noble. She’s browsing a particular section for a certain type of book. Perhaps she wants help to solve a problem in her life, or she’s searching for an inspiring, good read in a moment of leisure. As she browses through the books, there are a wide number of options she can choose from.
Remember, all she sees is the spine of your book. That means your title on the spine of your book must be strong enough and compelling enough for her to pick your book up off that shelf. Your title may be catchy, but will it be strong enough to get her to pick up your book?